Tono Monogatari, Folktale Museum:Interactive projection mapping and sensor animated exhibit.

To celebrate the anniversary of the publication of Tono Monogatari, Juncture was contacted to develop an interactive exhibit installation that would reach more visitors of the museum by communicating Japanese stories visually.

The city of Tono is a tourist destination. However, it is very rural. Much of the tourism is domestic. The Tono Tourism Association and the Tono Monogatari Museum wanted to make the stories more accessible to domestic and foreign tourists. Tōno is known throughout Japan as the cradle of Tōno Monogatari (Tales of Tōno), written in 1910 by Kunio Yanagita, who gathered folk tales of the area. This book is now considered one of the greatest studies of Japanese folklore. The Monogatari Kura (Legend Storehouse) uses images to explain these stories.

Juncture led a team of three students and one regional artist in construction of the interactive exhibit, which utilizes animated shadow-play representations of stories to highlight their climax. The exhibit includes twelve artisan-crafted, iconic sculptures that are cast in iron through a technique for which the region is known. Capacitive sensors attached to each stationary sculpture can be touched to trigger a projection-mapped animation and sound representation of each story. This enables the exhibit to communicate non-verbally and reach across language barriers.
Executive Summary

Tono Monogatari Museum and the Tono Tourism Association established a museum to visually explore the folktales and legends of Tōno. Juncture’s principal Strat Parrott was commissioned to create an installation that provided visual representations of these stories.

Challenges

While several of the projects included audio readings of the folktales from regional storytellers, the main challenge was to communicate unique regional folktales in a non-verbal manner that would intrigue tourists.

Solutions

Juncture’s decision to animate key story moments and pair them with artisan iron cast sculptures created a centerpiece for the museum’s free-form exhibits. Keeping with a simple push-to-play concept and pairing it with projection-mapped animations made for a visually captivating exhibit that appeared both high-tech and high-concept.

Results

Juncture’s exhibit allows visitors to experience the highlights of twelve different folktales in a playful and memorable fashion. Unexpectedly, the installation has been used as a centerpiece and key component to the museum’s flow, inviting guests to delve deeper into the legends of Tōno Monogatari. Additionally, the decision to incorporate a local artist and sculptor opened up a merchandising opportunity for the museum and collectors.

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BlueCross BlueShield of Tennessee™: Increasing Employee Engagement and Education with Juncture™’s Interactive Discover Wall.

As Tennessee’s largest health benefit plan company and a leader in the industry, BlueCross BlueShield of Tennessee was using a traditional intranet and network of digital displays for employee communications. When BlueCross BlueShield of Tennessee began restructuring its Mission Strategy Goals, they looked for a unique way to engage, educate, and encourage their employees. They reached out to Juncture with three specific goals, make it active, make it informative, and make it fun!

With these broad goals in mind, we at Juncture created a high-quality learning platform featuring touch enabled displays. To meet their needs we decided to scale the hardware, using a 3×3 touch matrix configuration that resulted in a nearly
12-ft-wide screen. This setup not only created visual impact but also allowed for a larger canvas upon which to provide dynamic content for employee engagement. Employees and visitors could now be physical and move around the Discover Wall to interact. As Juncture created content with BlueCross BlueShield’s internal communications team, we utilized gamification, the application of game-design elements and game principles in non-game context, to conceptualize their Mission Strategy Goals. Gamification encouraged teamwork and interaction, as well as information retention.

Juncture’s use of interactive display technology and software provided BlueCross BlueShield of Tennessee a variety of methods for their participants to approach and comprehend information. Whether participants learn best by seeing, hearing, or doing, the ability to reach people of all learning styles helps to more efficiently and effectively improve return on investment.

Executive Summary

BlueCross BlueShield of Tennessee is Tennessee’s largest health benefit plan company and is known for providing insurance coverage and educational health resources to customers.

Challenges

“We had a vague idea that we needed to do something different to engage our employees and get their attention. We kept hearing about interactive displays but didn’t know how to take the first step or how to make the content fun and engaging.”

Solutions

Juncture’s Discovery Wall solution allowed BlueCross BlueShield of Tennessee to create an interactive, multimedia learning platform that reached all learning styles without seeming like training.

• Add interactivity

• Use multimedia resources

• Learn collaboratively

• Reach a variety of learning styles

• Present the information in a fun manner

Results

BlueCross BlueShield of Tennessee has found that their new Mission Strategy pickup has been exceeding expectations. Use of the Discovery Wall has produced over 23,000 interactions internally. This has increased knowledge and retention of key Mission Strategy points by 30%.