New Nielson Study Reveals Time Spent on Social Networks Increased 43 Percent

Social networks are dominating your time spent on the web as the use of e-mail is dropping while social networks are rising.

A new study from Nielsen reveals that the average users spends about twice as much time on social networks than any other activity online. Time spent on social network sites like Facebook and Twitter take up about 22.7% of time spent online. Online gaming, the closest activity takes only 10.2% of time spent online.

Meanwhile, the time spent on E-Mail is decreasing online but increasing on mobile space. E-Mail suffered a 28% loss on time spent online as it decreased from 11.5% to 8.3% over the last year. This is likely due to the fact that more and more people are starting to own smartphones.

Here is a full breakdown from Nielson (via Mashable):

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Another interesting statistic to note is that Video/Movies has increased 12% over last year. Showing that while social networks dominate the internet as a form of communication on the web that it will also be important to invest time in video as a form of interaction and presentation with people on the web.

Written by Dave Castaneda